MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) was founded as an organisation instituted to advance the quality status of Māori fashion design and to raise its artistic and professional standards.

And to also define a code of ethical practices of mutual benefit in public and trade relations; as well as promote appreciation of the fashion arts through leadership in high quality and aesthetic discernment.

Miromoda is therefore committed to nurturing the development of the fashion industry’s Māori designers and its initiatives will provide support and strengthen resources for students at high school, tertiary and post-graduate levels. In addition, Miromoda envisages offering support to working designers in the early stages of their careers, and should they require it, mentoring throughout their future. This includes international profile and participation. However, we are mostly Government funded tor two key events and seek additional sponsorship to ensure the best possible support for Māori designers in the Miromoda Showcase at NZFW, as well as the sustainability of Miromoda going forward. We are committed to a future of Māori playing a pivotal role in the fashion industry and to be commercial players.

MIRO is the technical term used in traditional Māori weaving for twining fibres.

MODA is Italian for fashion.

If you asked me what the most satisfying thing I have done since beginning NZFW – it would have to be Miromoda
Dame Pieter Stewart


NZ Post Miromoda Showcase at New Zealand Fashion Week (NZFW)

The 2017 NZ Post Miromoda showcase was a highlight of the New Zealand Fashion Week schedule where people can rightfully expect the unexpected.

It featured an impressive line-up of eight local designers – Jacob Coutie, Gienipha Tutaki, Nichola Te Kiri, Christopher Huia-Woods, Lah Laufiso, Nicola Mackintosh, Misty Ratima and Jimmie MacKay.

In keeping with inviting other indigenous fashion designers as guests, The Layplan team comprises Tongan Lavinia Mafi and Samoan, Talia Betham.

They say look to the environment for inspiration and predictably, we were reminded of this evolutionary rock star. The theme for the NZ Post Miromoda Showcase 2017 is the resilient tuatara that translates to ‘peaks on the back’.

A second consecutive year of partnership has certainly aided, if not boosted the offering on the NZ Post Miromoda Showcase runway. Miromoda is extremely grateful for the support, trust and belief that strong associations can play an influential role in extraordinary and creative outcomes. 

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Māori Fashion Design Competition

Miromoda’s core business is to provide business opportunities for emerging and established Māori fashion designers to participate predominantly in the fashion and apparel industry and associated sectors including tourism, business development and the creative sectors.

Miromoda and New Zealand Fashion Week founder Dame Pieter Stewart, have created an endowment to support the next generation of Māori fashion designers. Miromoda primarily achieves this by organising an annual Māori Fashion Design Awards Competition and a Showcase at NZ Fashion Week (NZFW).

Miromoda international (M’INT)

Following the participation of two Indigenous Australian designers from AIFW in 2013 agreement was mutually supported to 1) work collaboratively 2) form an indigenous global fashion collective and 3) that Miromoda host the inaugural Indigenous global fashion conference in 2017.


MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) entity which formed in 2008 and debuted at NZ Fashion Week in 2009. Now in it’s ninth year, the competition was held at the Pataka Arts & Cultural Museum, June 24 in Porirua for the second time, with a judging panel made up of Dame Pieter Stewart, founder of NZ Fashion Week, NZFW Event Manager Janey Evett and Lucire fashion magazine publisher, Jack Yan.

The Miromoda competition opens up the chance for fashion designers to tap into the incredible experience of business and industry leaders on a one-on-one basis through the judging panel.


Category winners and runners up of the annual Miromoda Fashion Design Competition won a place to show eight looks to an 800+ audience, in the lineup for the 2017 New Zealand Post Miromoda Showcase at New Zealand Fashion Week on 31 August.

Designers for the 2017 Miromoda Fashion Design Competition who will show in the New Zealand Post Miromoda Showcase on 31 August at New Zealand Fashion Week are:

Overall winner: Misty Ratima (Napier)
Emerging Designer winner: Jacob Coutie (Wellington)
Avant-garde winner: Christopher Woods (Tauranga)

Runners Up:
Gienipha Tutaki (Whanganui)
Jimmie MacKay (Hastings)
Nichola Te Kiri (Hamilton)
Nicola McIntosh (Christchurch)
Lah Di Dah (Dunedin)


Entries for the 2018 Miromoda Fashion Design Competition will open in April. 

MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) invites and encourages all designers who identify as Maori to enter the Miromoda Fashion Design Awards Competition 2018.

The *winners and runners-up of each category will show at New Zealand Fashion Week, 2018 in Auckland. 

For further information please contact: 
Ata Te Kanawa 
Mobile: +64 27 554 3382


Miromoda develops and delivers fashion and lifestyle platforms for some of New Zealand’s best known brands. Each sponsorship is created as a bespoke package tailored to meet each brands key objectives within the fashion arena. If you would like further information on commercial sponsorship opportunities at New Zealand Fashion Week please register interest by emailing or calling Ata Te Kanawa on +64 27 554 3382.

In the past sponsors have included Ministry of Education, Mighty River Power, Westpac, Ngati Tuwharetoa, Tohu Wines, Amritsar, Te Wananga o Aotearoa, AUT, NZ Maori Tourism, Mi Piaci Shoes, Phoneix Cosmetics, Schwarzkopf and many others.