MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) was founded as an organisation instituted to advance the quality status of Māori fashion design and to raise its artistic and professional standards.

And to also define a code of ethical practices of mutual benefit in public and trade relations; as well as promote appreciation of the fashion arts through leadership in high quality and aesthetic discernment.

Miromoda is therefore committed to nurturing the development of the fashion industry’s Māori designers and its initiatives will provide support and strengthen resources for students at high school, tertiary and post-graduate levels. In addition, Miromoda envisages offering support to working designers in the early stages of their careers, and should they require it, mentoring throughout their future. This includes international profile and participation. However, we are mostly Government funded tor two key events and seek additional sponsorship to ensure the best possible support for Māori designers in the Miromoda Showcase at NZFW, as well as the sustainability of Miromoda going forward. We are committed to a future of Māori playing a pivotal role in the fashion industry and to be commercial players.

MIRO is the technical term used in traditional Māori weaving for twining fibres.

MODA is Italian for fashion.

If you asked me what the most satisfying thing I have done since beginning NZFW – it would have to be Miromoda
Dame Pieter Stewart



NZ Post Miromoda Showcase at New Zealand Fashion Week (NZFW)

The theme for the New Zealand Post Miromoda Showcase 2016 is legacy, which our new sponsor New Zealand Post strongly identifies with having been part of people’s lives for generations.

The relationship is one that heralds a strong community spirit and a gesture of mutual support that reflects an exciting new,
New Zealand. As a nod to the iconic.

New Zealand Post institution and their support of Māori fashion designers, our immense gratitude is reflected in a graphic we developed that merges the classic Scottish tartan with contemporary taniko (traditional Māori fine fibre weaving).

NZFW 2016 Designer lineup: Featuring Indigenous Maori Fashion Designers: Keri Wanoa and Brooke Strang, Leilani and Anastasia Rickard, Kylie Mangan, Pania Greenaway, Reremoana Sheridan, Glen MacLachlan, Len Houkamau, Alana Cooper, Tihi King, Nicola MacKintosh and invited guest designer Sonya Elspeth Withers.

Māori Fashion Design Competition

Miromoda’s core business is to provide business opportunities for emerging and established Māori fashion designers to participate predominantly in the fashion and apparel industry and associated sectors including tourism, business development and the creative sectors.

Miromoda and New Zealand Fashion Week founder Dame Pieter Stewart, have created an endowment to support the next generation of Māori fashion designers. Miromoda primarily achieves this by organising an annual Māori Fashion Design Awards Competition and a Showcase at NZ Fashion Week (NZFW).

Miromoda international (M’INT)

Following the participation of two Indigenous Australian designers from AIFW in 2013 agreement was mutually supported to 1) work collaboratively 2) form an indigenous global fashion collective and 3) that Miromoda host the inaugural Indigenous global fashion conference in 2017.


MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) entity which formed in 2008 and debuted at NZ Fashion Week in 2009. Now in it’s ninth year, the competition will be held at the Pataka Arts & Cultural Museum, June 24 in Porirua for the second time with a judging panel made up of Dame Pieter Stewart, founder of NZ Fashion Week, iconic fashion designer Adrian Hailwood and Lucire fashion magazine publisher, Jack Yan.

The Miromoda competition opens up the chance for fashion designers to tap into the incredible experience of business and industry leaders on a one-on-one basis through the judging panel.


Entries for the 2017 Miromoda Fashion Design Competition are now closed. 

MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) invites and encourages all designers who identify as Maori to enter the Miromoda Fashion Design Awards Competition 2017.

The *winners and runners-up of each category will show at New Zealand Fashion Week, 28 August – 3 September 2017 in Auckland. 


  • Entries need to identify as Maori to enter—categories include; Established, Emerging & Avant Guard (submit up to six samples).
  • The collection should have commercial viability/potential.
  • The collection should consist of womenswear and/or menswear, and not bridalwear or childrenswear.

In 2017, we place particular emphasis on a commercial commitment, both on the part of the Miromoda designers and the entity. Miromoda acknowledges the importance of commercial potential and the rare opportunity for Maori fashion designers to participate at NZ Fashion Week.

Entries that demonstrate viability of commercial collections suitable for online, wholesale and retail business are strongly encouraged. 

Entry Process

  • The entries will be reviewed by an independent judging committee chaired by NZFW Founder, Dame Pieter Stewart, against a specific set of criteria.
  • All entries submitted by email, postage or courier must be received no later than 5pm 31 May 2017. This includes a written collection concept, including look-books, sketches or images illustrating the collection.
  • Successful entries will be notified by email by the start of June 2017 to acknowledge participation in the Miromoda Competition.
  • Entires selected to be apart of the Miromoda Competition, will require to have the collection ready by June 24 to showcase to the panel of judges. Following this stage, the winners and runners up are selected for New Zealand Fashion Week 2017.

For further information please contact: 
Ata Te Kanawa 
Mobile: +64 27 554 3382


Saturday 24 June 2017 at 6.30pm, Pataka Art + Museum, Porirua City. 

The Miromoda Runway Show 2017 features collections from invited New Zealand designers and is a dynamic night of high fashion, followed by a runway pop up store.

Buy Tickets Here!


Miromoda develops and delivers fashion and lifestyle platforms for some of New Zealand’s best known brands. Each sponsorship is created as a bespoke package tailored to meet each brands key objectives within the fashion arena. If you would like further information on commercial sponsorship opportunities at New Zealand Fashion Week please register interest by emailing or calling Ata Te Kanawa on +64 27 554 3382.

In the past sponsors have included Ministry of Education, Mighty River Power, Westpac, Ngati Tuwharetoa, Tohu Wines, Amritsar, Te Wananga o Aotearoa, AUT, NZ Maori Tourism, Mi Piaci Shoes, Phoneix Cosmetics, Schwarzkopf and many others.